DESIGN THINKING
Collection and product hierarchy move from inspiration to product selection and shopping actions.
THE NEXT STEP
Clear product information and a visible shopping path are intended to reduce purchase friction.
E-commerce / Frontend preview
Lumière
An online fashion storefront organised around clothing, shoes, bags, accessories and seasonal collections.
The journey / Aida
From first impression to a clear next step.
Collection discovery product detail cart checkout
Identity & consistency
Typography, colour and imagery work together to give the business a recognisable online presence.
Designed to help
Clear product information and a visible shopping path are intended to reduce purchase friction.
Intended benefit based on the visible experience. Measured sales results and original project scope are not confirmed.